For over a decade, Amaka Akukwe, Founder and Chief Creative Director of Redbox, has been redefining luxury event planning in Nigeria. From high-profile weddings to A-list brand activations, Amaka has transformed the event landscape with a bold vision: to turn every celebration into an immersive, world-class experience.
Amaka’s journey into event planning began with a passion for storytelling through design. The pivotal moment came during the planning of the Everybody Loves Ice Prince album launch, where she witnessed firsthand the power of an experience to captivate and move an audience. This led to the founding of Redbox in 2013—a company dedicated to creating transformative, emotion-driven events where luxury and creativity meet.
With certifications from the prestigious Event School London, Amaka honed her expertise and overcame early business challenges, including rebranding Redbox after parting ways with a co-founder. Her commitment to innovation, detail, and excellence quickly positioned Redbox as a premier name in experiential event planning.
Over the years, Redbox has become known for its exceptional work on Nollywood premieres, exclusive brand events, and bespoke celebrations. The company’s creative process begins with deep collaboration, translating clients’ visions into fully immersive experiences, enhanced by custom installations, unique entertainment, and carefully curated sensory elements.
“We don’t just plan events—we design journeys,” says Amaka. “Every project is a new canvas, and our goal is to create unforgettable memories that resonate long after the event ends.”
Redbox stays ahead of the curve by embracing technology—using 3D modeling, AI planning tools, and digital integrations to streamline logistics and enhance guest engagement. The company also remains a trendsetter, anticipating shifts toward ultra-personalized, intimate, and digitally connected event formats.
Amaka’s ability to navigate high-pressure scenarios, maintain strong vendor relationships, and balance her roles as a business leader, wife, and mother speaks to her dedication and discipline. “Having the right team, planning ahead, and prioritizing self-care are key,” she notes.
To aspiring event planners, Amaka offers this advice: “Be fearless. Pay attention to detail. Build strong relationships. And never stop learning.”
Looking ahead, Redbox is focused on global expansion, team development, and continuing to raise the bar in the experiential event space—setting a new standard for what luxury events can be.
About Redbox:
Founded by Amaka Akukwe in 2013, Redbox is a leading experiential event planning company based in Nigeria. Specializing in luxury weddings, brand activations, and corporate experiences, Redbox is renowned for its creativity, precision, and immersive storytelling.
Instagram @redboxng
www.redboxng.com
WhatsApp 08129888763
